The readers of German MOTORRAD magazine have decided:
With a lead over the competition double that of the previous year, SCHUBERTH
has once again won the title "Best Brand" amongst the helmet manufacturers
"I told you so," said Jan-Christian Becker, CEO of the SCHUBERTH Group at the presentation ceremony for the MOTORRAD reader's choice award for "Best Brands". "That makes it a full dozen! This achievement is a further endorsement of our philosophy of offering high-quality products combined with a pronounced focus on customer service." For twelve years now, the readers of Europe's biggest motorcycle magazine have been invited to choose their favourite accessory brand in a variety of categories, and this year, nearly 50,000 MOTORRAD readers once again took part in the poll. SCHUBERTH is the one and only manufacturer in the helmet category to have ever been voted "Best Brand".
It doesn't appear that this winning streak is set to end any time soon, either, as for the fifth time in a row, the Magdeburg-based helmet manufacturer received over 60% approval with the lead over the competition actually growing: while the gap to the runner-up in both of the previous years was just 4.1 percentage points, the margin in 2017 doubled to 8.2 percentage points.
"Our helmets often receive recommendations from the specialist press or come out on top in comparison tests," says Karine Seyfert, SCHUBERTH Group Marketing head. "And we're naturally delighted each time. But the reader's poll awards enjoy a very special status amongst these accolades. After all, they're a direct reflection of the high esteem the brand is held in by the consumers." SCHUBERTH has ranked among the world's leading motorbike helmet manufacturers for decades and repeatedly sets new benchmarks for aerodynamics, aeroacoustics, riding experience and safety.