/ News

They've done it again: SCHUBERTH has been voted best helmet brand for the twelfth year in a row

The readers of German MOTORRAD magazine have decided:

With a lead over the competition double that of the previous year, SCHUBERTH

has once again won the title "Best Brand" amongst the helmet manufacturers

"I  told  you  so,"  said  Jan-Christian  Becker,  CEO  of  the  SCHUBERTH  Group  at  the  presentation ceremony for the MOTORRAD reader's choice award for "Best Brands". "That makes it a full dozen! This  achievement  is  a  further  endorsement  of  our  philosophy  of  offering  high-quality  products combined  with  a  pronounced  focus  on  customer  service."  For  twelve  years  now,  the  readers  of Europe's biggest motorcycle magazine have been invited to choose their favourite accessory brand in a variety of categories, and this year, nearly 50,000 MOTORRAD readers once again took part in the poll. SCHUBERTH is the one and only manufacturer in the helmet category to have ever been voted "Best Brand". 

It doesn't appear that this winning streak is set to end any time soon, either, as for the fifth time in a row, the Magdeburg-based helmet manufacturer received over 60% approval with the lead over the competition actually growing: while the gap to the runner-up in both of the previous years was just 4.1 percentage points, the margin in 2017 doubled to 8.2 percentage points. 

"Our  helmets  often  receive  recommendations  from  the  specialist  press  or  come  out  on  top  in comparison  tests,"  says  Karine  Seyfert,  SCHUBERTH  Group  Marketing  head.  "And  we're  naturally delighted each time. But the reader's poll awards enjoy a very special status amongst these accolades. After  all,  they're  a  direct  reflection  of  the  high  esteem  the  brand  is  held  in  by  the  consumers." SCHUBERTH  has  ranked  among  the  world's  leading  motorbike  helmet  manufacturers  for  decades and repeatedly sets new benchmarks for aerodynamics, aeroacoustics, riding experience and safety.