Everything is new at SCHUBERTH: new helmets, new logo, new colours and now also a new website. The helmet manufacturer from Magdeburg, Germany whose completely re-invented public image visitors of the EICMA in Milan will already be able to admire at the SCHUBERTH stand on the trade fair in Italy, has now also modernised and optimised its presence on the World Wide Web in line with the new brand environment.
“SCHUBERTH’s new appearance serves to enhance the uniqueness of the brand”, SCHUBERTH CEO Jan-Christian Becker is convinced. “Also, the fresh, modern look and the new visual conception add an emotional dimension to its rational component. Our website needs to reflect that too, of course. That means we simply had to have a relaunch.“
At www.schuberth.com, you can already check up on the success of that endeavour and delve into the new world of SCHUBERTH. Besides the visual update, the contents have also been brought up to speed, the structure of the website was revised and the navigation optimised. The new site offers quick and easy access to key information, like the new helmets E1 and SR2 or the new decors of the whole range of helmets, presenting the content in a well laid-out and creative manner and using an intuitive system of navigation that lets everyone easily find their way around the website and reach their goals without a lot of complex searching.
Karine Seyfert, head of SCHUBERTH marketing (motorcycle and racing), explains: “It was important to us to have a modern appearance and a layout that reflects our new corporate design, but also to have such practical features as a font that is easy to read. In addition, the technical design is now configured in such a way that all functions remain available on mobile devices too, like tablets and smartphones.” So, nothing will keep visitors from surfing the new SCHUBERTH website even while on the move.