SCHUBERTH x Craftrad x Urban Motor

From jet helmet to custom bike

Challenge Accepted

SCHUBERTH helmets and Urban Motor are turning the tables and building the first custom bike based on a helmet.

Modern design, stylish colours, urban look – with the SCHUBERTH O1, we have reinvented the classic jet helmet. This has also inspired the Berlin-based custom workshop Urban Motor.

Very quickly, Urban Motor and SCHUBERTH have joined forces and started building the first custom bike based on a helmet. The project is innovative and unique: a KTM Freeride E-SM from 2016 is being modified to match our O1.

The jet helmet is the seed from which the motorbike is set to grow. Bold, new, urban – these are the key requirements – and the modification needs to be approved for road use.

For Peter and Henry from Urban Motor, it is precisely these open framework conditions that are driving their carousel of ideas. We think big, so Urban Motor didn’t take much persuading.

They’re still designing and refining – and the creative minds from the Urban Motor team have their sights set firmly on the design of our new O1. The secret of how our helmet design has been transferred to the bike is set to be divulged at the EICMA.

From 6-11 November 2018, motorbike fans will come together at the largest motorsport exhibition in Milan. The city that is home to fashion and design is the perfect place to present the custom bike. But until then, quite a few hours of work still need to be put in on the ambitious project. We are following each and every stage of modification with great curiosity and have provided a small insight into what is still to come in our first video.

Part 2

Part 3