Schuberth: complete rebranding unveiled at the EICMA

Schuberth changes its look. At the EICMA in Milan, the helmet manufacturer from Magdeburg, Germany will not only launch its two new motorcycle helmets E1 und SR2. The trade fair display of the technology leader in protective headgear will also present itself visually updated, completely in line with the new Schuberth brand design.

Visitors of the international motorcycle trade fair EICMA that takes place in Milan from November 19 through 22 will have the opportunity to take a glimpse into the future of the Schuberth brand. Even the very fact that the company returns to the EICMA after years of absence can be seen as a clear signal for the implementation of the company’s growth strategy, as well as a re-evaluation of the Italian market which Schuberth will supply through direct sales in future. However, the realignment is showcased even clearer by the new appearance. Where the brand design used to be dominated by blue and a lot of white, now there is a strong focus on bright signal orange, while new fonts and the revised brand logo correspond with the decors of the presented helmets, which in turn are also much more modern.

Schuberth CEO Jan-Christian Becker: „We have chosen especially renowned partners for the re-orientation of our design. The Hamburg based brand agency Jung von Matt/brand identity joined us in developing our new corporate identity and devising the corporate design. And the Kiska GmbH from Salzburg is responsible for the new decors of our motorcycle helmets“. The leading helmet manufacturer from Magdeburg will also present important new products in Milan. With the innovative dual sport helmet E1, Schuberth is offering the first specialised helmet for riders of travel enduros and adventure bikes, combining the versatility and safety of a modern flip-up helmet with features addressing the special requirements of offroad use. And with the new super sport helmet SR2, Schuberth presents a perfect piece of equipment on the cutting edge of technology for sport riders in real-world riding as well as race track use. The complete range of Schuberth helmets will also be seen in new decor designs in Milan.