You came to SCHUBERTH in 2012. What expectations did you have?
I first came to SCHUBERTH as a project manager and then switched to Marketing, which I manage today. From the beginning, the international character was very important to me. The company is very international and at the same time it is the only competitor on the market that has its production site in Germany. Made in Germany is very important here, that is definitely an essential point. We are also often in contact with our partners and colleagues in North America or Italy. This international environment, that was an important point for me, definitely.
The new brand identity has filled everyone in the team with enthusiasm. They say change is always difficult. But I like what we did and I think it’s brave. I think we are brave.
But you don’t come from Magdeburg?
No, I'm from France. But I have been living in Germany for 17 years. And 13 of them in Magdeburg. At first I worked in other sectors and I was commuting a lot. When the request came from SCHUBERTH, a large company and close to where I lived, I didn’t think twice. That was how I started out in the motorsports industry.
And have your expectations been met?
Absolutely. We have a new brand identity that we can be very proud of. As well as our online presence - our website. And our riders, for example in the Red Bull Rookie Cup. When they say, "The helmet is so comfortable that I forget I’m wearing it when I ride. I can concentrate fully on my race", that is exactly our brand concept. If the Rookies say that to the journalist without us briefing them and without having read the brand concept, then I say: OK, we've achieved a lot.
Give the maximum to achieve the best.
Developing and producing extraordinary helmets is only the first step to becoming an internationally successful helmet manufacturer. The second is to convince other people about these products. That’s only possible with passion.
Karine Rondeau studied International Business Administration in France and England, with specialisation in Marketing and Export. She has been in our SCHUBERTH team since January 2012, first as project manager, then in the Marketing department.
Along with her team she has a very wide range of responsibilities. This includes the major international marketing activities as well as work on the brand, classic PR as well as boosting SCHUBERTH’s presence in the region.
But with all these different functions, there’s one thing that crops up again and again: passion. And absolute dedication to achieve and exceed the goals set.
EXPERTISE PLUS PASSION.
Building helmets is our profession. And with the passion of our employees, we are taking new and unfamiliar paths. Here in Magdeburg, a team of approximately 400 employees develops and manufactures helmets for 55 countries. Engineers and designers are constantly working on making our helmets safer, more comfortable and more functional - during the development phase, in our on-site wind tunnel, on the climate test rig or in the acoustic laboratory. And Karine Rondeau and her team play an absolutely crucial role in this.
At SCHUBERTH we have more than 400 experts working on developing, designing and building the best helmets in the world.
We would like to introduce you to some of those experts.
- Jan-Christian Becker
- Silvio Hesse
- Janine Jaenicke
(Administrator Backoffice Sales)
- Katrin Köhler
- Valerio Retacchi
(Sales Administrator Italy)
- Thomas Schulz
(Head of Product Managment)
- Karine Rondeau
(Head of Marketing)
- Arne Koll
Sabrina Bounadoura(Head of Strategic Purchasing and Legal)
- Sabrina Bounadoura
(Sales Administrator France)
- Peter Schultze
(Head of Human Resources)