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FIA Action for Road Safety

“Together we can save five million lives on roads around the world”

 
 
 

Schuberth is official Partner of FIA Action for Road Safety!

FIA Action for Road Safety

Each year around the world, 1.3 million people are killed on the roads and another fifty million are injured, some of them very seriously.
The United Nations Decade of Action for Road Safety aims to curb this human and social catastrophe by advocating a series of measures, which once adapted to meet the needs of each country, will lead to a clear improvement in the lives of millions of individuals.

For a number of decades, the Fédération Internationale de l’Automobile has been implementing actions designed to lead to an enhanced level of safety on public roads, as well as on circuits. As the body responsible for regulating global motor sport, they see it as their duty to make motor racing safer for the competitors and for the general public alike.

The FIA is lending its full support to the UN Decade of Action and has, indeed, launched its own parallel initiative, the "FIA Action for Road Safety", which aims to commit all of our clubs to ambitious projects, with results that are both tangible and quantifiable, in order to achieve the objective set by the UN of saving five million lives in ten years.

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How Schuberth supports the FIA’s Action for Road Safety

After 90 years of active involvement in the research and development of head protection products, Schuberth has emerged as an expert in this field.
Head injuries have serious and often fatal consequences and cause detrimental damage to those injured and their families. With this in mind Schuberth endorses the FIA’s Action for Road Safety campaign that sees the federation raise awareness of the importance of road safety worldwide.

In joining the campaign, Schuberth hopes to contribute to changing current opinions and to encourage helmet use. By campaigning for motorcyclists to wear helmets Schuberth will increase awareness of the FIA’s Action for Road Safety campaign and the importance of properly protecting the most important part of the body – the head.

As part of its endorsement of the campaign, Schuberth will share its theoretical knowledge and studies with the FIA while also donating helmets decorated with the Action for Road Safety campaign logo. These helmets will be showcased by the FIA and issued to campaign partners to reiterate the importance of the global road safety problem.


Action for Road Safety:

- UN resolution (PDF)
Global Plan for the Decade of Action for Road Safety 2011-2020 (PDF)


Press:


- Official press release (PDF)
- High Resolution Pictures (Zip, 15 MB)


Press Contact:


Schuberth GmbH
Marc-Thorsten Lenze
Phone: 0049 391 8106 214
Email: lenze(at)schuberth.de

 
 
 
 
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